About Us
“What started as the hardest season of my life became the very reason I could help someone through theirs.”
After experiencing a full-body PUPPP rash that left me physically scarred and emotionally shattered, and exhausting every option that doctors offered, I created Naetal Skincare to offer the kind of care I desperately needed when hope felt out of reach.
I know what it’s like to dread getting dressed because your skin is red and raw. To spend sleepless nights searching for something—anything—that might provide even an ounce of reprieve from being trapped within the blistering cage of your own skin.
Motherhood isn’t effortless. Every stretch mark, sleepless night, flare-up, and small victory deserves compassion.
For you, me, and our littles.
Before becoming a mother, I spent over two decades in the beauty and skincare industry. I saw firsthand how often luxury was mistaken for efficacy, and how products on the market often celebrated an aspirational version of life while leaving very little room for the deeply human experiences so many of us carry.
Motherhood is often packaged as something effortless, glowing, and instinctive. But for many women including myself, it was also uncomfortable, uncertain, and physically demanding. I was tired of seeing care that brushed those stories under the rug, so I created a company that makes room for the whole picture.
Formulated alongside a chemist, our products are created to support skin through its most vulnerable moments.
The Darkest Days Of My Pregnancy
Every morning I woke up hoping the PUPPP rash would finally ease. Instead, it spread relentlessly until my entire body was on fire, with dermatologists and OB-GYNs admitting they had never seen a case so severe. As oral and topical steroids failed, the only remaining suggestion was early induction which was a risk I wasn’t willing to take.
The first glimpse of hope came from the temporary relief of colloidal oatmeal baths, which resulted in my first product, The Original Serum. Naetal Skincare was born from the blinding desperation for even an ounce of relief, with the hope that no mother ever has to experience what I did.
Watching My Baby Hurt Was A Different Kind Of Heartbreak
When my second baby arrived at 26 weeks, every touch felt impossibly fragile. After the fear and uncertainty of the NICU, I later found myself searching for answers again as eczema left my baby’s skin red, cracked, and raw.
I wanted products that were soothing and safe—made with the most sensitive skin in mind to provide comfort and nourishment during such a vulnerable time. From that need, Naetal Baby Butter was born. Thoughtfully crafted for the smallest bodies and created from a mother’s love, experience, and determination to find better.
Redemption In The Pregnancy I Feared Most
When the PUPPP rash returned, it became the ultimate test of everything I'd spent years creating. After working alongside a chemist to develop Naetal's Original Serum, I was finally able to use a formula born from my own experience throughout my pregnancy.
The fear from my first pregnancy was still there, but this time I faced it with hope, knowing I'd created something to support myself and other mothers through their most vulnerable seasons.
That same pregnancy also brought another kind of redemption—an unmedicated VBAC where I felt fully present, empowered, and able to experience every moment of bringing my baby into the world.
Every product born from lived experience, created to meet a real need.
Formulated with nature’s ingredients for safe, effective relief.
Made for real life, not a perfect routine.
Our products are designed for the imperfect routines and messiness of motherhood, not the idealised standards.
